21 Top Takeaways from Traffic & Conversion Summit 2018 that Every Digital Marketer Can Use to Help Grow Their Business

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Every year, thousands of the world’s smartest marketers descend on San Diego, California to learn what’s new, what’s hot, and what’s actually working RIGHT NOW in digital marketing at Traffic & Conversion Summit.

Today, we’re sharing the top takeaways from Traffic & Conversion Summit 2018 attendees, so you can learn the highlights and actionable marketing strategies of the Summit.

The conference kicked off with this video:

 

From Mari Smith to Daymond John to our own Ryan Deiss, our speakers dropped some biggies throughout the conference. If you weren’t able to attend, check out what you missed. If you were, let’s recap!

The Future of Marketing

It’s no secret that marketing is changing…fast.

During his Day 2 keynote presentation, Ryan Deiss said a marketer needs several traits to be successful in today’s market:

Traits of a Modern Marketer, from Ryan Deiss' Day 2 opening keynote at Traffic & Conversion Summit 2018

But beyond having these traits, the modern marketer needs to keep the following in mind…

"Instagram is Facebook's new Facebook." ~Mari Smith from her Day 3 opening keynote at Traffic & Conversion Summit 2018

"Community is the new brand." Tweet from Traffic & Conversion Summit 2018 attendee

"Conversation is the new lead." Tweet from Traffic & Conversion Summit 2018 attendee

And to really thrive in today’s rapidly changing market, the modern marketer needs to focus on the 3 C’s:

Conversations
Community
Customers

(RELATED: Ryan Deiss on the Future of Marketing in a Bot-Infested, Facebook-Dominated World Where Everyone Just Buys All Their Stuff on Amazon)

But don’t forget, while tactics and strategies may change, the core tenets of marketing stay the same…

"Tactics come and tactics go, but digital marketing will always come down to two things: traffic and conversion." Instagram post from Traffic & Conversion Summit 2018 attendee

Messenger Marketing

To successfully market to your audience, you’ll need to start a conversation with them. Just like you would at a coffee shop. This is conversational marketing.

One way to have that conversation is through messaging bots. And it turns out, messaging is how most consumers prefer to communicate with a brand.

66% of consumers prefer to reach brands or be reached by brands via messaging. Instagram post from Traffic & Conversion Summit 2018 attendee

And using messaging will generate conversions.

Bots will help your sales team close more deals. Tweet from Traffic & Conversion Summit 2018 attendee

But remember, bots are for filtering, NOT for closing the sale. Bots are for expediting (NOT replacing) human conversation.

Bots are for filtering, NOT for closing the sale. Bots are for expediting (NOT replacing) human conversation. Tweet from Traffic & Conversion Summit 2018 attendee.

So, what’s the best approach for conversational marketing using messaging bots? Here are several resources to get you started or hone your messenger marketing strategy:

Facebook Messenger Ads: How to Use Them in Your Business
Perpetual Traffic Episode 134: How to Follow Facebook Messenger Terms of Service in 2018 [Part 1 of 2]
Perpetual Traffic Episode 135: How to Follow Facebook Messenger Terms of Service in 2018 [Part 2 of 2]
Perpetual Traffic Episode 136: Use These 3 Facebook Messenger Blueprints to Acquire More Customers, Leads, & Subscribers

But above all else, always remember to provide VALUE…

"If conversational marketing doesn't scale for you, it's because you're not adding enough value." Tweet from Traffic & Conversion Summit 2018 attendee.

(NOTE: Before you can start selling to your audience, you need to know who your ideal customer is, where they are, and what they will buy. Download our proven Customer Avatar Worksheet now and get clear on who you’re selling to.)

Get DigitalMarketer's Customer Avatar Worksheet

The Need for Video

And video marketing has become more important than ever for the modern marketer and business.

Those who don't adopt video today will be out of business in the next three years. Tweet from Traffic & Conversion Summit 2018 attendee

Mari Smith shares a recent eye-tracking study shows video holds a gaze five times longer than a static image. Instagram post from Traffic & Conversion Summit 2018 attendee

And if you’re looking to get started with video marketing or for some different strategies, here are several resources to get you started:

[Video Marketing] How Should You Deploy Video in Your Marketing Strategy? Find Out From 7 Marketing Experts Now
The Ultimate Guide to Facebook Video Ads
Perpetual Traffic Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1]
Perpetual Traffic Episode 68: 3 Elements of High-Converting Video Ads [Part 2]
Aducational Video + Remarketing: A Winning Video Ad Formula

Business Growth

And there were no shortages of tips and strategies for growing and scaling your business. From how to approach risk-taking and innovation…

"We bet on the things that people say won't scale, and they work for us because no one else is willing to do it." ~David Cancel, CEO of Drift

To the steps needed to implement ideas that will grow your business…

Tweet from Traffic & Conversion Summit 2018 attendee on business growth ideas

(RELATED: A Strategic Plan for Business Implementation: 3 Steps to Getting Business Growth Done)

To remembering creating content isn’t enough. You have to create content your audience will engage with…

"Content is King...but Engagement is Queen, and she rules the house." ~Mari Smith

And to create engaging content, you need to start with an editorial calendar…

Be as diligent with your editorial calendar as you are with your taxes. ~Lindsay Marder Instagram post from Traffic & Conversion Summit 2018 attendee

(RELATED: Developing a Content Marketing Strategy)

Our Favorites of #TCS2018

Throughout the course of Traffic & Conversion Summit 2018, we asked attendees what their biggest takeaway was. Here are some of our favorites:

 

We even held a contest asking attendees to share their biggest takeaway in a 30-second video. Jonathan Teixeira took the grand prize of a PlayStation VR, PlayStation 4, and a ticket to Traffic & Conversion Summit 2019!

With Tatiana Buree taking home Apple AirPods and a DigitalMarketer Course of her choice…

Learning lots here at the Traffic and Conversion Summit and one of my biggest takeaways was from Ryan Deiss “Stop defining your business by the products you sell and start defining it by the people you serve”. Our customers are so important and we always need to remember this! When we take time to get to know what journey they are on and where they want help, that’s when we can add real value to their lives and in turn business will grow organically. #tcs2018 @digitalmarketer So what can you do to define your business by the people you serve?

A post shared by Tatiana buree (@tatianaburee) on Feb 28, 2018 at 8:35am PST

And Jessica Utter winning a Google Home Mini and a year subscription to DigitalMarketer Lab

What’s up @DigitalMktr. Really loved the session with Richard Lindner today on the 4 Magic copy components. It’s only day one, so I can’t wait for more awesome marketing insight! #TCS2018 #digitalmarketer pic.twitter.com/UOSHMkQw35

— A Girl Named Jess (@bex_inez) February 27, 2018

During the closing ceremonies, the video below played. We feel that this video perfectly sums up the Traffic & Conversion Summit 2018 experience:

 

To everyone who attended Traffic & Conversion Summit, thank you all! Thank you for spending time with us. We hope what you learned will help you double the size of your business and help others do the same!

Traffic & Conversion Summit 2018 attendees pose in front of the T&C letters. Instagram post

See you at the next event!

Shot of San Diego from Traffic & Conversion Summit 2018 attendee. Instagram post

(NOTE: Before you can start selling to your audience, you need to know who your ideal customer is, where they are, and what they will buy. Download our proven Customer Avatar Worksheet now and get clear on who you’re selling to.)

Get DigitalMarketer's Customer Avatar Worksheet

The post 21 Top Takeaways from Traffic & Conversion Summit 2018 that Every Digital Marketer Can Use to Help Grow Their Business appeared first on DigitalMarketer.

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