Business Networking Is Just Like Dating, Treat It That Way


Let’s be real, you can all go out and try to find a sale at the next business networking event, but unless you’re a millionaire such as Grant Cardone or Gary Vaynerchuk, what’s the real purpose of going to a business networking event? Business networking events are meant to meet like-minded individuals just like you to build a relationship whether it’s business, friendship, or (call me crazy) even romantic.

So many newbies in the entrepreneur world and seasoned entrepreneurs forget the main purpose of networking events. They just pitch, pitch, and pitch even more without building value. Think of it this way, would you pitch to a romantic interest to sell him or her on you or would you build value to show why you are a great fit for a partnership?

You Have to Be Thirsty

You’ve got to be thirsty and put yourself out there by building value. Now I’m not saying be thirsty for someone, but be thirsty enough to where you start pouring your values onto them. Ask yourself, “why should people want to work with you, let alone get to know you even more?”

As you are letting people know who you are, what you do, why you do it, and where you see yourself in 10 years, they can slowly begin to see value within you.

What makes it even better is that when you ask the same questions back to them, more value is being built, and they will begin to like you. Think of it this way, although some of us are more thirsty for a romantic interest on the entrepreneur journey, you have to act as if you are just as thirsty for success.

It all starts with building value and getting hydrated. As you are putting yourself out there more, be in the mindset to build value because the end goal should be for people to want to work with you.

You Need to Stay Consistent

You must stay consistent with networking because you’re not always going to find the person that’s going to bring value to your business at some events. If you had met someone of a romantic interest, would you stay consistent in building value with them along with showing them reasons to want to be your partner?

I’d bet that you would stay consistent in building value with them. Networking is just like that! Staying consistent in networking means being committed to the value you can bring someone  for months, if not years. You have to keep putting yourself out if you really want the opportunity.

You don’t know what you don’t know so if you want it, you have to keep putting yourself out there. Like the movie, “Field Of Dreams” says, “ if you build it, they will come.” They will come to you but, if you’re not consistent, you will lose opportunities that you’ve been seeking for a long time.

“Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.” – Dwayne Johnson

Finding The Right Match

You got thirsty, you stayed consistent, and you found the right match. Finding the right match can lead you to a business coach or a sale for your business. However, the right match can be any group of people helping you on your journey. This is where you must begin delivering more value and create opportunities for success in your business(es).

However, don’t create opportunities just for you, but also help your right match get opportunities as well. You got to put in greatness so you can get the same results back. The power of leverage is real!

When you get the right match, pick their brain and let them pick your brain. It’s not rocket science, but this is the best way to gain success from networking. They go hand in hand and it all starts with how thirsty you are, how consistent you are willing to be, and getting the best match for your business.

Network Like You’re Dating

Remember, it’s just like dating, keep it simple and don’t make it complicated. Don’t get into your feelings because this is just business and you are there to network. Network and find the right match because if you don’t, someone else will. Be thirsty in building value as you would be thirsty for a romantic interest.

“One of the most powerful networking practices is to provide immediate value to a new connection. This means the moment you identify a way to help someone, take action.” – Lewis Howes

You can’t treat it like a one-time thing and act as if it didn’t serve you because, at the end of the day, it did. If you find someone or something, stay consistent in showing up because after all 80% of success is showing up. Last but not least, get the right match to help grow your business just like someone of a romantic interest helps you grow as a person.

Which one of these pieces of advice resonated most with you? Let us know in the comments below!

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