4 Ways to Improve Your Online Storefront

In our connected world, people shop online almost as often as they physically shop in stores. In fact, according to Shopify, global retail ecommerce sales are on track to reach $4.5 trillion in 2021,...

5 Ways Creative Entrepreneurs Can Keep Motivated

As a graphic and website designer who has grown a business, I fit into the typical definition of “creative entrepreneur.” So do photographers, interior designers, furniture designers, illustrators, and anyone else who makes money...

The Secret I Learned from Leading 10 Companies

I’ve been a serial entrepreneur for more than 35 years, beginning with system integration company LAN Systems in 1983 (we sold its product division to Intel in 1990) to other startups I’ve launched followed...

How to File Patents in Multiple Countries

Your U.S. patent is granted and you are all set to implement your great idea. It might be releasing a new chain of products, enhancing the ongoing service, or maybe developing a new strategy...

5 Tips for Starting a Business With Your Spouse

When my husband Josh and I launched our business Pagely in 2006, we had just been married a few months. We soon learned that coupling the demands of marriage with a brand new startup...

How to Get Your First 100 Customers for Any Business

Let’s start with the basics: You need your first 100 customers—like, now. Sales—the one word that most employees fear, but the only word that co-founders think about. It’s safe to say that if any startup...

Tips for starting a successful business

When you’re starting a company for the first time, it’s easy to get caught up in concerns about failure. After all, a huge percentage of new organizations never seem to make it beyond their...

3 Books Every New Business Owner Must Read

As a content marketing and SEO consultant, if there’s one thing I’ve learned from starting (and working with) several businesses, it’s this: If you’re not learning, growing, and innovating, you’re dying. That said, not all information is...

Crafting Your Brand? Here Are 3 Things You Haven’t Thought About

Greek soap brand Elo differentiated themselves from the competition through unique branding. Everyone’s talking about branding for a good reason: Your brand is the identity of your company. It’s what sets you apart from your...

Event Planning 101: Everything You Need to Know About Hiring an Event Planner

Holding an event can be a great way to publicize your business and attract new clients. However, as a small business owner, you may struggle to decipher when to outsource the event planning…and if...

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