How to Optimize Mobile Marketing for Brick-and-Mortar Businesses

(Editor’s note: This post originally appeared on the Infusionsoft blog. Read the original post here.) Does your brick-and-mortar business offer products or services that would appeal to millennials? If so, you’ll want to take full advantage of the mobile...

4 Lessons Learned from Running 1,573 Facebook Ad Campaigns in 4 Years

For the past three years, I’ve written an article (see them below, under this post) about seven lessons I learned that year from running Facebook ads. Every “lesson” related to a particular campaign I had...

How to Write Headlines People Can’t Help but Click [Formulas Inside]

There’s more than one reason why sites like BuzzFeed, Upworthy, or PopSugar get so many clicks, views, and site visitors. But the top reason is that all of these sites use unique, powerful, and engaging headlines that...

What Google’s 2017 Algorithm Updates Can Teach You About SEO in 2018

Search engine optimization is constantly changing. It seems like yesterday that keyword stuffing was a viable SEO strategy to rank on Google. As Google performs more algorithm updates to keep up with user behavior, we’ll start to...

6 White Hat SEO Strategies You Can Learn from Black Hat SEOs

  People call it “black hat SEO” for a reason. For years, SEO experts have looked down on so-called black hat strategists. Even today, marketers see black hat SEO as the dark side of search engine marketing. Mostly,...

Why Social Media is ‘Pay to Play’ in 2018 (And How to Get the...

  Remember MySpace? It was one of the first social media platforms that revolutionized how people interact online. In those days and even in the early days of Facebook, people were still trying to get comfortable with...

15 SEO Chrome Extensions You Can’t Live Without

More than two billion people actively use Google Chrome. There are tons of features that make the browser so popular, but some of the Google Chrome extensions are arguably the most useful marketing features of all. Google...

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