How to Optimize Mobile Marketing for Brick-and-Mortar Businesses

(Editor’s note: This post originally appeared on the Infusionsoft blog. Read the original post here.) Does your brick-and-mortar business offer products or services that would appeal to millennials? If so, you’ll want to take full advantage of the mobile...

What Martin Luther King Jr. Teaches Leaders Today

5 Transformative Principles for Change Seeking a working definition of leadership is one thing, but seeking examples of defining leaders can be more valuable. We embrace the familiar adage, “more is caught than taught,”...

4 Steps to Communicating Vision

There’s just no substitute for vision. When we have a compelling, unifying view of the future—and we’re able to communicate that view—it can motivate people to accomplish astonishing things. And those who lack vision,...

4 Lessons Learned from Running 1,573 Facebook Ad Campaigns in 4 Years

For the past three years, I’ve written an article (see them below, under this post) about seven lessons I learned that year from running Facebook ads. Every “lesson” related to a particular campaign I had...

How Differences with Your Spouse Can Make Your Marriage Stronger

3 Ways to Turn Your Biggest Annoyance into Your Greatest Advantage I hear this all the time: “My husband or wife doesn’t understand me. We are so different. We don’t really have anything in...

How to Write Headlines People Can’t Help but Click [Formulas Inside]

There’s more than one reason why sites like BuzzFeed, Upworthy, or PopSugar get so many clicks, views, and site visitors. But the top reason is that all of these sites use unique, powerful, and engaging headlines that...

The Secret Power of Wasting Time

One New Year's Resolution That Probably Saved My Life Studies show that most New Year’s resolutions flop a month or less after we make them. Gyms all over the country are banking on...

What Google’s 2017 Algorithm Updates Can Teach You About SEO in 2018

Search engine optimization is constantly changing. It seems like yesterday that keyword stuffing was a viable SEO strategy to rank on Google. As Google performs more algorithm updates to keep up with user behavior, we’ll start to...

6 White Hat SEO Strategies You Can Learn from Black Hat SEOs

  People call it “black hat SEO” for a reason. For years, SEO experts have looked down on so-called black hat strategists. Even today, marketers see black hat SEO as the dark side of search engine marketing. Mostly,...

Confessions of a Reluctant Goal Setter

5 Lessons I Learned from Taking the Plunge I have a confession to make. It’s that time of year again: Everyone is talking about setting goals, New Year’s resolutions, and how this year is...

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