Ivanka Trump’s fashion company is shutting down. Here’s the full story of the first daughter’s business from its founding to the end.

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ivanka trumpAssociated Press/Eric Gaillard

Ivanka Trump‘s fashion company announced on Tuesday that it would be shutting down.
“After 17 months in Washington, I do not know when or if I will ever return to the business, but I do know that my focus for the foreseeable future will be the work I am doing here in Washington,” she said in a statement. 
Here is a look back at her fashion business career.

Ivanka Trump’s fashion label is closing up shop. 

On Tuesday, the first daughter and White House adviser informed fans that she would be closing down her business of seven years to focus on her work in Washington. 

“After 17 months in Washington, I do not know when or if I will ever return to the business, but I do know that my focus for the foreseeable future will be the work I am doing here in Washington,” she said in a statement. “So making this decision now is the only fair outcome for my team and partners.”

Abigail Klem, who took over as president of the company when Trump stepped down from day-to-day operations in 2017, said in a statement that she and others at the company are “incredibly proud of the brand we have built and the content and product we’ve developed.”

“We’ve seen strong sales since the brand’s inception, which continued through this year with the successful launch of our rapidly growing e-commerce business,” Klem said.

The brand was thrust into the limelight when Trump’s father, Donald Trump, was elected president in November 2016. Initially, this played in its favor: according to The Wall Street Journal, online sales surged at the company in 2016 and early 2017.

Since then, it has come under increased pressure as anti-Trump supporters call for consumers to boycott the brand and any of the stores that stock it. 

Take a look at the story behind the brand below:

Trump made her first foray into the fashion business with the launch of her fine jewelry company. She opened her first boutique on Manhattan’s Upper East Side in 2007.
Jemal Countess / Staff

The pricey collection consisted of rings, necklaces, and bangles that cost up to $25,000.

At the end of 2010, she launched her new collection of shoes, which included 150 styles from “office-friendly pumps and special-occasion looks to sandals and sneakers,” Footwear News reported at the time.
AP Photo/Charles Sykes

Source: Footwear News 

The shoes were sold at department stores such as Macy’s and Lord & Taylor.
AP Photo/Mark Lennihan

Shoes and handbags paved the way for her apparel collection, which launched in 2011 just after her first child, Arabella Rose, was born.

“I wanted to build a strong and sustainable collection that is not overly trend-conscious,” Trump told InStyle.com in 2011. “I wanted timeless glamour.”

See the rest of the story at Business Insider

See Also:

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SEE ALSO: Ivanka Trump’s fashion company is shutting down


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